diff --git a/Makefile b/Makefile
index 7dcc42772..378aa0082 100644
--- a/Makefile
+++ b/Makefile
@@ -93,7 +93,7 @@ test:
 	@go test ./...
 
 e2e-tools:
-	@pip3 install --user --upgrade -r e2e/requirements.txt
+	@pip3 install -r e2e/requirements.txt
 	@go get -u sigs.k8s.io/kind
 	# assumes kubectl is already isntalled