diff --git a/pkg/apis/jenkins/v1alpha2/jenkins_types.go b/pkg/apis/jenkins/v1alpha2/jenkins_types.go
index 9fd2f7a1..bea6bffd 100644
--- a/pkg/apis/jenkins/v1alpha2/jenkins_types.go
+++ b/pkg/apis/jenkins/v1alpha2/jenkins_types.go
@@ -232,6 +232,13 @@ type JenkinsMaster struct {
 	// +optional
 	AnnotationsDeprecated map[string]string `json:"masterAnnotations,omitempty"`
 
+	// Map of string keys and values that can be used to organize and categorize
+	// (scope and select) objects. May match selectors of replication controllers
+	// and services.
+	// More info: http://kubernetes.io/docs/user-guide/labels
+	// +optional
+	Labels map[string]string `json:"labels,omitempty"`
+
 	// NodeSelector is a selector which must be true for the pod to fit on a node.
 	// Selector which must match a node's labels for the pod to be scheduled on that node.
 	// More info: https://kubernetes.io/docs/concepts/configuration/assign-pod-node/
diff --git a/pkg/apis/jenkins/v1alpha2/zz_generated.deepcopy.go b/pkg/apis/jenkins/v1alpha2/zz_generated.deepcopy.go
index 7175530d..3954ae5e 100644
--- a/pkg/apis/jenkins/v1alpha2/zz_generated.deepcopy.go
+++ b/pkg/apis/jenkins/v1alpha2/zz_generated.deepcopy.go
@@ -286,6 +286,13 @@ func (in *JenkinsMaster) DeepCopyInto(out *JenkinsMaster) {
 			(*out)[key] = val
 		}
 	}
+	if in.Labels != nil {
+		in, out := &in.Labels, &out.Labels
+		*out = make(map[string]string, len(*in))
+		for key, val := range *in {
+			(*out)[key] = val
+		}
+	}
 	if in.NodeSelector != nil {
 		in, out := &in.NodeSelector, &out.NodeSelector
 		*out = make(map[string]string, len(*in))
diff --git a/pkg/controller/jenkins/configuration/base/reconcile.go b/pkg/controller/jenkins/configuration/base/reconcile.go
index baf8e658..dc994cfc 100644
--- a/pkg/controller/jenkins/configuration/base/reconcile.go
+++ b/pkg/controller/jenkins/configuration/base/reconcile.go
@@ -540,6 +540,12 @@ func (r *ReconcileJenkinsBaseConfiguration) checkForPodRecreation(currentJenkins
 			currentJenkinsMasterPod.Spec.NodeSelector, r.Configuration.Jenkins.Spec.Master.NodeSelector))
 	}
 
+	if !compareMap(r.Configuration.Jenkins.Spec.Master.Labels, currentJenkinsMasterPod.Labels) {
+		messages = append(messages, "Jenkins pod labels have changed")
+		verbose = append(verbose, fmt.Sprintf("Jenkins pod labels have changed, actual '%+v' required '%+v'",
+			currentJenkinsMasterPod.Labels, r.Configuration.Jenkins.Spec.Master.Labels))
+	}
+
 	if !compareMap(r.Configuration.Jenkins.Spec.Master.Annotations, currentJenkinsMasterPod.ObjectMeta.Annotations) {
 		messages = append(messages, "Jenkins pod annotations have changed")
 		verbose = append(verbose, fmt.Sprintf("Jenkins pod annotations have changed, actual '%+v' required '%+v'",
diff --git a/pkg/controller/jenkins/configuration/base/resources/pod.go b/pkg/controller/jenkins/configuration/base/resources/pod.go
index 7a5e842f..8e625af3 100644
--- a/pkg/controller/jenkins/configuration/base/resources/pod.go
+++ b/pkg/controller/jenkins/configuration/base/resources/pod.go
@@ -290,11 +290,26 @@ func GetJenkinsMasterPodName(jenkins v1alpha2.Jenkins) string {
 	return fmt.Sprintf("jenkins-%s", jenkins.Name)
 }
 
+// GetJenkinsMasterPodLabels returns Jenkins pod labels for given CR
+func GetJenkinsMasterPodLabels(jenkins v1alpha2.Jenkins) map[string]string {
+	var labels map[string]string
+	if jenkins.Spec.Master.Labels == nil {
+		labels = map[string]string{}
+	} else {
+		labels = jenkins.Spec.Master.Labels
+	}
+	for key, value := range BuildResourceLabels(&jenkins) {
+		labels[key] = value
+	}
+	return labels
+}
+
 // NewJenkinsMasterPod builds Jenkins Master Kubernetes Pod resource
 func NewJenkinsMasterPod(objectMeta metav1.ObjectMeta, jenkins *v1alpha2.Jenkins) *corev1.Pod {
 	serviceAccountName := objectMeta.Name
 	objectMeta.Annotations = jenkins.Spec.Master.Annotations
 	objectMeta.Name = GetJenkinsMasterPodName(*jenkins)
+	objectMeta.Labels = GetJenkinsMasterPodLabels(*jenkins)
 
 	return &corev1.Pod{
 		TypeMeta:   buildPodTypeMeta(),
diff --git a/test/e2e/configuration_test.go b/test/e2e/configuration_test.go
index a8f1b319..e6896cb1 100644
--- a/test/e2e/configuration_test.go
+++ b/test/e2e/configuration_test.go
@@ -225,6 +225,8 @@ func verifyJenkinsMasterPodAttributes(t *testing.T, jenkins *v1alpha2.Jenkins) {
 
 	assert.Equal(t, jenkins.Spec.Master.ImagePullSecrets, jenkinsPod.Spec.ImagePullSecrets)
 
+	assert.Equal(t, resources.GetJenkinsMasterPodLabels(*jenkins), jenkinsPod.Labels)
+
 	for _, actualContainer := range jenkinsPod.Spec.Containers {
 		if actualContainer.Name == resources.JenkinsMasterContainerName {
 			verifyContainer(t, resources.NewJenkinsMasterContainer(jenkins), actualContainer)
diff --git a/test/e2e/jenkins.go b/test/e2e/jenkins.go
index 66c3df56..23b33f9d 100644
--- a/test/e2e/jenkins.go
+++ b/test/e2e/jenkins.go
@@ -33,7 +33,7 @@ func getJenkins(t *testing.T, namespace, name string) *v1alpha2.Jenkins {
 
 func getJenkinsMasterPod(t *testing.T, jenkins *v1alpha2.Jenkins) *corev1.Pod {
 	lo := metav1.ListOptions{
-		LabelSelector: labels.SelectorFromSet(resources.BuildResourceLabels(jenkins)).String(),
+		LabelSelector: labels.SelectorFromSet(resources.GetJenkinsMasterPodLabels(*jenkins)).String(),
 	}
 	podList, err := framework.Global.KubeClient.CoreV1().Pods(jenkins.ObjectMeta.Namespace).List(lo)
 	if err != nil {
diff --git a/test/e2e/wait.go b/test/e2e/wait.go
index 9a4cdf3f..167caa7a 100644
--- a/test/e2e/wait.go
+++ b/test/e2e/wait.go
@@ -75,7 +75,7 @@ func waitForJenkinsBaseConfigurationToComplete(t *testing.T, jenkins *v1alpha2.J
 func waitForRecreateJenkinsMasterPod(t *testing.T, jenkins *v1alpha2.Jenkins) {
 	err := wait.Poll(retryInterval, 30*retryInterval, func() (bool, error) {
 		lo := metav1.ListOptions{
-			LabelSelector: labels.SelectorFromSet(resources.BuildResourceLabels(jenkins)).String(),
+			LabelSelector: labels.SelectorFromSet(resources.GetJenkinsMasterPodLabels(*jenkins)).String(),
 		}
 		podList, err := framework.Global.KubeClient.CoreV1().Pods(jenkins.ObjectMeta.Namespace).List(lo)
 		if err != nil {