diff --git a/config.env b/config.env
index fb12662d..3fe1891c 100644
--- a/config.env
+++ b/config.env
@@ -1,7 +1,7 @@
 # Setup variables for the Makefile
 NAME=jenkins-operator
 PKG=github.com/VirtusLab/jenkins-operator
-DOCKER_REGISTRY=virtuslab/jenkins-operator
+DOCKER_REGISTRY=virtuslab
 REPO=jenkins-operator
 NAMESPACE=default
 API_VERSION=jenkins:v1alpha1