diff --git a/bitnami/apache/README.md b/bitnami/apache/README.md
index 917159f17068..6c20fc9e1208 100644
--- a/bitnami/apache/README.md
+++ b/bitnami/apache/README.md
@@ -1,5 +1,4 @@
 [![CircleCI](https://circleci.com/gh/bitnami/bitnami-docker-apache/tree/master.svg?style=shield)](https://circleci.com/gh/bitnami/bitnami-docker-apache/tree/master)
-[![Docker Hub Automated Build](http://container.checkforupdates.com/badges/bitnami/apache)](https://hub.docker.com/r/bitnami/apache/)
 [![Slack](http://slack.oss.bitnami.com/badge.svg)](http://slack.oss.bitnami.com)
 
 # What is Apache?
@@ -27,6 +26,14 @@ services:
       - '443:443'
 ```
 
+# Why use Bitnami Images ?
+
+* Bitnami closely tracks upstream source changes and promptly publishes new versions of this image using our automated systems.
+* With Bitnami images the latest bug fixes and features are available as soon as possible.
+* Bitnami containers, virtual machines and cloud images use the same components and configuration approach - making it easy to switch between formats based on your project needs.
+* Bitnami images are built on CircleCI and automatically pushed to the Docker Hub.
+* All our images are based on [minideb](https://github.com/bitnami/minideb) a minimalist Debian based container image which gives you a small base container image and the familiarity of a leading linux distribution.
+
 # Get this image
 
 The recommended way to get the Bitnami Apache Docker Image is to pull the prebuilt image from the [Docker Hub Registry](https://hub.docker.com/r/bitnami/apache).