diff --git a/README.md b/README.md
index 2b7d1539f..4acbac15b 100644
--- a/README.md
+++ b/README.md
@@ -482,7 +482,21 @@ Optional but recommended — drop the [`slicer-api/` Compose stack](slicer-api/R
 
 ### Installation
 
-#### Docker (Recommended)
+#### Windows (Native Installer)
+
+Self-contained `.exe` — no Python, Node, Docker, or Git required on the target machine. The installer bundles Python 3.13, the React frontend, ffmpeg, and registers Bambuddy as a Windows service.
+
+Download the latest installer:
+
+> https://github.com/maziggy/bambuddy/releases/latest/download/bambuddy-windows-x64-setup.exe
+
+Run it (one-time UAC prompt — admin install) → Bambuddy starts as a Windows service and the dashboard opens at **http://localhost:8000** automatically. Data lives at `C:\ProgramData\Bambuddy\`, install at `C:\Program Files\Bambuddy\`. To update, just run a newer installer over the existing install — your database and archives are preserved.
+
+> **SmartScreen warning:** until our SignPath OSS code-signing approval lands, you'll see "Windows protected your PC" on first run. Click **More info → Run anyway**.
+
+See the [Windows Installer Guide](https://wiki.bambuddy.cool/getting-started/windows-installer/) for service management, logs, and troubleshooting.
+
+#### Docker (Linux / macOS / Windows via Docker Desktop)
 
 **Option A: Pre-built image (fastest)**
 ```bash