diff --git a/Makefile b/Makefile
index cf99ca10..566188dc 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= controller:latest
+IMG ?= summerwind/actions-runner-controller:latest
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
 CRD_OPTIONS ?= "crd:trivialVersions=true"