diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 6a60f8b3..fea1ed0b 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,7 +5,7 @@ kind: Kustomization
 images:
 - name: controller
   newName: summerwind/actions-runner-controller
-  newTag: dev
+  newTag: latest
 
 replacements:
 - path: env-replacement.yaml