diff --git a/controllers/runnerdeployment_controller.go b/controllers/runnerdeployment_controller.go
index 6d4e004b..a37bbad6 100644
--- a/controllers/runnerdeployment_controller.go
+++ b/controllers/runnerdeployment_controller.go
@@ -48,9 +48,10 @@ const (
 // RunnerDeploymentReconciler reconciles a Runner object
 type RunnerDeploymentReconciler struct {
 	client.Client
-	Log      logr.Logger
-	Recorder record.EventRecorder
-	Scheme   *runtime.Scheme
+	Log                logr.Logger
+	Recorder           record.EventRecorder
+	Scheme             *runtime.Scheme
+	CommonRunnerLabels []string
 }
 
 // +kubebuilder:rbac:groups=actions.summerwind.dev,resources=runnerdeployments,verbs=get;list;watch;create;update;patch;delete
@@ -262,6 +263,10 @@ func (r *RunnerDeploymentReconciler) newRunnerReplicaSet(rd v1alpha1.RunnerDeplo
 	// Add template hash label to selector.
 	labels := CloneAndAddLabel(rd.Spec.Template.Labels, LabelKeyRunnerTemplateHash, templateHash)
 
+	for _, l := range r.CommonRunnerLabels {
+		newRSTemplate.Spec.Labels = append(newRSTemplate.Spec.Labels, l)
+	}
+
 	newRSTemplate.Labels = labels
 
 	rs := v1alpha1.RunnerReplicaSet{
diff --git a/controllers/runnerdeployment_controller_test.go b/controllers/runnerdeployment_controller_test.go
index 51a5656d..c25ce82c 100644
--- a/controllers/runnerdeployment_controller_test.go
+++ b/controllers/runnerdeployment_controller_test.go
@@ -2,6 +2,9 @@ package controllers
 
 import (
 	"context"
+	"github.com/google/go-cmp/cmp"
+	"k8s.io/apimachinery/pkg/runtime"
+	"testing"
 	"time"
 
 	corev1 "k8s.io/api/core/v1"
@@ -18,6 +21,40 @@ import (
 	actionsv1alpha1 "github.com/summerwind/actions-runner-controller/api/v1alpha1"
 )
 
+func TestNewRunnerReplicaSet(t *testing.T) {
+	scheme := runtime.NewScheme()
+	if err := actionsv1alpha1.AddToScheme(scheme); err != nil {
+		t.Fatalf("%v", err)
+	}
+
+	r := &RunnerDeploymentReconciler{
+		CommonRunnerLabels: []string{"dev"},
+		Scheme:             scheme,
+	}
+	rd := actionsv1alpha1.RunnerDeployment{
+		ObjectMeta: metav1.ObjectMeta{
+			Name: "example",
+		},
+		Spec: actionsv1alpha1.RunnerDeploymentSpec{
+			Template: actionsv1alpha1.RunnerTemplate{
+				Spec: actionsv1alpha1.RunnerSpec{
+					Labels: []string{"project1"},
+				},
+			},
+		},
+	}
+
+	rs, err := r.newRunnerReplicaSet(rd)
+	if err != nil {
+		t.Fatalf("%v", err)
+	}
+
+	want := []string{"project1", "dev"}
+	if d := cmp.Diff(want, rs.Spec.Template.Spec.Labels); d != "" {
+		t.Errorf("%s", d)
+	}
+}
+
 // SetupDeploymentTest will set up a testing environment.
 // This includes:
 // * creating a Namespace to be used during the test
diff --git a/go.mod b/go.mod
index bcb81699..3d5c78d6 100644
--- a/go.mod
+++ b/go.mod
@@ -6,6 +6,7 @@ require (
 	github.com/bradleyfalzon/ghinstallation v1.1.1
 	github.com/davecgh/go-spew v1.1.1
 	github.com/go-logr/logr v0.1.0
+	github.com/google/go-cmp v0.3.1
 	github.com/google/go-github/v33 v33.0.1-0.20210204004227-319dcffb518a
 	github.com/gorilla/mux v1.8.0
 	github.com/kelseyhightower/envconfig v1.4.0
diff --git a/main.go b/main.go
index 7f22e752..1defb842 100644
--- a/main.go
+++ b/main.go
@@ -20,6 +20,7 @@ import (
 	"flag"
 	"fmt"
 	"os"
+	"strings"
 	"time"
 
 	"github.com/kelseyhightower/envconfig"
@@ -62,6 +63,8 @@ func main() {
 
 		runnerImage string
 		dockerImage string
+
+		commonRunnerLabels commaSeparatedStringSlice
 	)
 
 	var c github.Config
@@ -80,6 +83,7 @@ func main() {
 	flag.Int64Var(&c.AppInstallationID, "github-app-installation-id", c.AppInstallationID, "The installation ID of GitHub App.")
 	flag.StringVar(&c.AppPrivateKey, "github-app-private-key", c.AppPrivateKey, "The path of a private key file to authenticate as a GitHub App")
 	flag.DurationVar(&syncPeriod, "sync-period", 10*time.Minute, "Determines the minimum frequency at which K8s resources managed by this controller are reconciled. When you use autoscaling, set to a lower value like 10 minute, because this corresponds to the minimum time to react on demand change")
+	flag.Var(&commonRunnerLabels, "common-runner-labels", "Runner labels in the K1=V1,K2=V2,... format that are inherited all the runners created by the controller. See https://github.com/summerwind/actions-runner-controller/issues/321 for more information")
 	flag.Parse()
 
 	logger := zap.New(func(o *zap.Options) {
@@ -133,9 +137,10 @@ func main() {
 	}
 
 	runnerDeploymentReconciler := &controllers.RunnerDeploymentReconciler{
-		Client: mgr.GetClient(),
-		Log:    ctrl.Log.WithName("controllers").WithName("RunnerDeployment"),
-		Scheme: mgr.GetScheme(),
+		Client:             mgr.GetClient(),
+		Log:                ctrl.Log.WithName("controllers").WithName("RunnerDeployment"),
+		Scheme:             mgr.GetScheme(),
+		CommonRunnerLabels: commonRunnerLabels,
 	}
 
 	if err = runnerDeploymentReconciler.SetupWithManager(mgr); err != nil {
@@ -176,3 +181,20 @@ func main() {
 		os.Exit(1)
 	}
 }
+
+type commaSeparatedStringSlice []string
+
+func (s *commaSeparatedStringSlice) String() string {
+	return fmt.Sprintf("%v", *s)
+}
+
+func (s *commaSeparatedStringSlice) Set(value string) error {
+	for _, v := range strings.Split(value, ",") {
+		if v == "" {
+			continue
+		}
+
+		*s = append(*s, v)
+	}
+	return nil
+}